Nonresident Fellow
CEO, The Burghard Group LLC
Former Executive Director, Ohio Business Development Coalition
Retired Harley Procter Marketer, Procter & Gamble

Email: eburghard@mac.com
Personal Statement: 12 Things I Believe

Ed was born and raised in upstate New York. He and Claudia have been married since 1978 and have two sons. Academically, Ed has a BA in theoretical mathematics from the State University of New York @ Potsdam, and an MBA from Syracuse University in innovation management with a minor in marketing. While growing up, he earned the rank of Eagle Scout from the Boy Scouts of America and continues to support the Organization as a member of the Dan Beard Council Marketing Committee.

Ed began his career with Norwich Eaton Pharmaceuticals as a computer programmer and held managerial positions in both Sales Administration and Operations Research. In 1982, Procter & Gamble acquired Norwich Eaton Pharmaceuticals. Ed’s career shifted to marketing shortly following the acquisition. He has managed numerous Procter & Gamble pharmaceutical brands in his career. Ed has been responsible for U.S. and Global brands. During his career, Ed and his family moved to Toronto, Ontario where he was responsible for building a profitable brand portfolio and leading the Canadian transition from a country focused to a regional focused business. From Toronto, Ed was transferred to P&G headquarters in Cincinnati to help build the U.S. pharmaceutical business.

In 1999, Ed was appointed a Harley Procter Marketer for his role in doubling the P&G Pharmaceutical business unit sales and quadrupling the profit. The Harley Procter Marketer appointment is a global, competitive appointment awarded by the Chief Executive Officer and Chief Marketing Officer to marketers who are considered masters in practical application of marketing theory. There are only ten active Harley Procter Marketers in the global P&G Company. Ed was one of the inaugural appointees.

In late 2004, Ed was asked by P&G to provide marketing expertise to the Ohio Department of Development in support of their efforts to create the Ohio Business Development Coalition (OBDC), a not-for- profit company focused on branding Ohio and strengthening the overall success of economic development in the state. He was appointed Chairman of the Board, and voluntarily stepped down at the re- quest of the Board to personally manage the start-up of the OBDC. In 2005, Ed was appointed by Governor Taft to the Executive Order of the Ohio Commodores in recognition of his contribution to building a strong Ohio economy.

After 33 years, Ed retired from P&G in 2009. He has continued his work to brand Ohio as the Executive director of the Ohio Business Development Coalition; and, transitioned both the work and personnel to the new JobsOhio Company in 2011.  Currently, Ed is CEO of The Burghard Group LLC, an organization dedicated to strengthening Brand America through reapplication of private sector product and corporate branding principles to the branding of places.

Ed is a founding Board member of the Nemacolin Energy Institute (2009 – present).

Ed is a past Board member of the Arthritis Foundation Ohio River Valley Chapter and past Chair of the Foundation’s Communication Committee (2003 - 2006).

Ed is married (wife Claudia) and has two sons (Ryan and Aaron). Ryan is a graduate of both Bowling Green College and the University of Wisconsin. Aaron is a graduate of Ohio State University.

Ed and his wife live in Loveland, Ohio. In addition to his family and teaching branding, Ed’s artistic passion is photography and fly-fishing.