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Analysis of Potential Users |
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In the spring of 1992, the Civic Foundation contracted
with a local fund-raising consultant, Edie Blum, to begin the analysis
project. She in turn added to her group Jane Kirkham, who, as President
of the Playhouse Square Foundation, had played a major role in saving
and renovating three historic theaters in downtown Cleveland. Jane embarked
on a program of interviewing as many potential users of the Civic as she
could identify. Ultimately approximately 40 were interviewed. Her conclusions
were that "The Civic's natural user market for the larger spaces
consists of smaller, emerging, fledgling or community organizations for
whom the sophistication/size of the facility and rental costs of a Playhouse
Square Center, downtown hotels, the Cleveland Convention Center, and comparable
facilities are both unnecessary and beyond their financial reach. Nowhere
in this region do such organizations have a defined center of gravity
for their activities."10 |
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