Introductory section: topic, layout of the paper (road map) and your main conclusion.
Background section: description of the selected plan.
Adopt the perspective of a strategic planner: analyze process and product in terms you define.
Conclusion section: review key arguments and conclusions and take them one step beyond the case, by reflecting on the general meaning of your answers (i.e., what is particular to this situation, and what is generally valid in most strategic planning situations?).
Form: use of the proposed analytical structure, conciseness, clarity;
Content: logic and completeness of arguments, presence of reasons for the answers, coverage of issues required, ability to derive some general insights from the specific case studied, contribution beyond insights offered in the case.