Copyright 2015 From Using Social Marketing for Public Emergency Preparedness: Social Change for Community Resilience by Nancy Meyer-Emerick. Reproduced by permission of Taylor and Francis Group, LLC, a division of Informa plc.
This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness in the U.S. Written for emergency managers in government and nonprofit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.